Nice to Meet You

My quick back story ...

After working in hospitals and medical research institutes for 15 years, I launched Market Savvy in 2007. And in 2012, I came to the harsh realisation that my business (like many other businesses) worked well when I traded 60+ hours of time for money each week.

Although I'm not shy of hard work, I knew the burnout signs were showing up too often, so I went about creating some BIG changes to grow my business while maintaining a better quality of life and making a difference in the lives of others.

I found the answer that will help you too ...

While supporting clients and juggling Parenthood, I spent four years speaking with thousands of Allied Health Practitioners, GPs and Specialists about their business and marketing pains and I realised that many practice owners felt the same way I did.

These practice owners:

• Had experienced poor marketing results
• Were limited by the amount they could earn
• Found it challenging to find and keep good staff
• They were stressed, scared, time poor and confused about how to change their practice model, charge their worth, sustain their practice long-term and have something to sell at the end

And even though marketing and healthcare are different sectors, many of the challenges of running time-based practices are the same ie. selling time means working long hours and hiring large teams in order to increase profits and scale with heavy reliance on the owner(s). And while this is the path for some, it is not the ideal model for everybody.

During my four years of research, I also learned how to develop online courses and convert traditional health programs and intellectual property to digital health products. I developed and launched the Health Marketing Academy and have gained solid proof that there is another way to scale health practices that doesn’t involve growing big teams.

My business has a signature online course, membership, several short courses and coaching. I work school hours and take holidays. I am satisfied with my growing revenue. I have an assistant but not a big team. I work collaboratively with other like-minded professionals. I enjoy life and my health and relationships have greatly improved. I am able to help people in a way that I believe in without being burned out and stressed. I have succeeded in what I set out to do and will continue to grow my business focussed on building digital health practices.

So if you are interested in creating a digital health practice where you build a tribe, have thought leadership in your area of expertise, run an online course or two, offer five star telehealth, online events and / or a membership, then let’s talk. These products can be added to traditional practices or you can go 100% digital. The choice is yours. However I firmly believe that having some or all of your income generated from products is a "Market Savvy" way to work (oh dear sorry) and I would love to help you build an ethical, heart-felt business of your dreams (not nightmares!), not limited by location, so we can all reach more people and change more lives.