Nice to Meet You

The longer version

In 2012 (when I became a Mum), I came to the harsh realisation that the business I had set up and slaved over for five years, wasn’t actually a business. It was an overhead-intense, expense-rich, exhausting agency where everybody’s needs were met first and I paid myself an irregular wage last.

I realised that my business only worked when I traded 80 hours of time for money each week. This was not the “dream” that I had in mind when I set out on my own after working in hospitals and medical research institutes for 15 years prior.

I didn’t have any products and without exchanging time for money, there was no income to cover all the costs involved.

I wanted to make a BIG change and grow my business without relying on a big team to do so. I wanted to find a way to maintain my health and enjoy quality time with my family but without the fear and pressure of ever-increasing expenses.

While supporting clients and juggling Parenthood, I spent four years speaking with thousands of Allied Health Practitioners, GPs and Specialists about their business and marketing pains and I realised that many practice owners felt the same way I did.

These practice owners had experienced poor marketing results, were limited by the amount they could earn and found it challenging to find and keep good staff. They were stressed, scared, time poor and confused about how to change their practice model, charge their worth, sustain their practice long-term and have something to sell at the end.

And even though marketing and healthcare are different sectors, many of the challenges of running time-based practices are the same ie. selling time means working long hours and hiring large teams in order to increase profits and scale with heavy reliance on the owner(s). And while this is the path for some, it is not the ideal model for everybody.

During my four years of research, I also learned how to develop online courses and convert traditional health programs and intellectual property to digital health products. I developed and launched the Allied Health Marketing Academy and have gained solid proof that there is another way to scale health practices that doesn’t involve growing big teams.

My business has a signature online course, membership, several short courses and coaching. I work school hours and take holidays. I am satisfied with my ever-growing revenue. I have an assistant but not a big team. I work collaboratively with other like-minded professionals. I enjoy life and my health and relationships have greatly improved. I am able to help people in a way that I believe in without being burned out and stressed. I have succeeded in what I set out to do and will continue to grow my business focussed on building digital health practices.

So if you are interested in creating a digital health practice where you build a tribe, have thought leadership in your area of expertise, run an online course or two, offer five star telehealth, online events and / or a membership, then let’s talk. These products can be added to traditional practices or you can go 100% digital. The choice is yours. However I firmly believe that having some or all of your income generated from products is a savvy way to work and I would love to help you build an ethical, heart-felt business of your dreams (not nightmares!), not limited by location, so we can all reach more people and change more lives.