Being Competitive in a Competitive World - Standing Out in Private Practice

I really wanted to name this article "how to beat your competitors", but that seemed a little harsh. In reality though, you do want and need the right…

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Haggling in Healthcare - Handling Fee Resistance From Patients

As consumers we all enjoy getting a good deal, especially when it comes to commodity items such as cars, white goods and furniture. In fact these sect…

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Overcoming Marketing Overwhelm in Your Private Practice

In the "good 'ol days", marketing was simple. You built a factory, made a heap of items, placed ads in newspapers and people bought your products. In …

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