The Top Five Marketing Skills You Need to Succeed in Private Practice

Depending on the size of your practice, the responsibility for marketing your brand, products and services will sit with either one person who flies s…

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Being Competitive in a Competitive World - Standing Out in Private Practice

I really wanted to name this article "how to beat your competitors", but that seemed a little harsh. In reality though, you do want and need the right…

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Haggling in Healthcare - Handling Fee Resistance From Patients

As consumers we all enjoy getting a good deal, especially when it comes to commodity items such as cars, white goods and furniture. In fact these sect…

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Overcoming Marketing Overwhelm in Your Private Practice

In the "good 'ol days", marketing was simple. You built a factory, made a heap of items, placed ads in newspapers and people bought your products. In …

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