The Top Five Marketing Skills You Need to Succeed in Private Practice

Depending on the size of your practice, the responsibility for marketing your brand, products and services will sit with either one person who flies s…

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Being Competitive in a Competitive World - Standing Out in Private Practice

I really wanted to name this article "how to beat your competitors", but that seemed a little harsh. In reality though, you do want and need the right…

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Haggling in Healthcare - Handling Fee Resistance From Patients

As consumers we all enjoy getting a good deal, especially when it comes to commodity items such as cars, white goods and furniture. In fact these sect…

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Overcoming Marketing Overwhelm in Your Private Practice

In the "good 'ol days", marketing was simple. You built a factory, made a heap of items, placed ads in newspapers and people bought your products. In …

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Tips for health professionals to get PR savvy

PR, or public relations, is how your health practice is perceived by the public. It is the result of what you do, what you say and what others say abo…

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Why we love PR, and health professionals should too

Whether we like it or not, everyone who comes into contact with a business will have an opinion about that business. As a health practitioner, patient…

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The ultimate guide to Facebook and LinkedIn for health practitioners

As a health practitioner, the idea of being on social media may seem overwhelming. If you’re not sure what you’re doing, or too busy to find the time …

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3 ways health practitioners can use radio to grow their business

Radio has a reputation for not being as interactive as some other channels, but radio has a number of advantages for health practitioners looking to g…

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