Market Savvy CEO: The Right Way to Write a White Paper

Everybody is talking about white papers. But what are they? How are they used? Does your business need them and if yes, how do you create one?

Read Article

Market Savvy CEO: Marketing Lessons From the Big Mac

(By Megan Walker and published by The Courier-Mail 13 March 2014). You may not have a $2,000,000,000 marketing budgeting, your target audience may not…

Read Article

Market Savvy CEO: Reinventing Your Brand

You’ve lost your biggest client or a major contract, your sales may have slowed, the competition has increased, you have made an acquisition or you wa…

Read Article

Market Savvy CEO: How Good is Your Quoting Process?

For many businesses, new sales are won via quoting. You spend a great deal of time meeting with your prospect, offering your services and preparing an…

Read Article

Market Savvy CEO: Effective LinkedIn Strategies for SMEs

You may have a Facebook, Twitter or YouTube account but have you considered a LinkedIn company page? With 225 million users worldwide, LinkedIn’s comp…

Read Article

Market Savvy CEO: Top Website Tips For Success

There’s no getting around the fact that every business needs a website. Here are some tips from Nicole Brooke from Ignition Media to make sure your we…

Read Article

Savvy CEO: New Social Media Tools for Business

Almost every day there seems to be a new social media tool. And while social media sites are typically free to use, they are not free in terms of the …

Read Article

Savvy CEO: To Niche or Not to Niche

(By Megan Walker and published in The Courier-Mail 10 June 2013). Tough times call for innovation. You want to capture as many customers as possible a…

Read Article

Savvy CEO: Walk in Your Customers' Shoes and You'll Be a Step Ahead of Competitors

(By Megan Walker and published in The Courier-Mail on 22 April 2013). When was the last time you were a customer in your own business? Is the buying p…

Read Article

Download your free Health Marketing Calendar

Keep track of your marketing activities with our free health marketing calendar.

Download Now