Everybody is talking about white papers. But what are they? How are they used? Does your business need them and if yes, how do you create one?
(By Megan Walker and published by The Courier-Mail 13 March 2014). You may not have a $2,000,000,000 marketing budgeting, your target audience may not…
You’ve lost your biggest client or a major contract, your sales may have slowed, the competition has increased, you have made an acquisition or you wa…
For many businesses, new sales are won via quoting. You spend a great deal of time meeting with your prospect, offering your services and preparing an…
You may have a Facebook, Twitter or YouTube account but have you considered a LinkedIn company page? With 225 million users worldwide, LinkedIn’s comp…
There’s no getting around the fact that every business needs a website. Here are some tips from Nicole Brooke from Ignition Media to make sure your we…
Almost every day there seems to be a new social media tool. And while social media sites are typically free to use, they are not free in terms of the …
(By Megan Walker and published in The Courier-Mail 10 June 2013). Tough times call for innovation. You want to capture as many customers as possible a…
(By Megan Walker and published in The Courier-Mail on 22 April 2013). When was the last time you were a customer in your own business? Is the buying p…
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