Market Savvy CEO: Succeed by finding products for your customers

(By Megan Walker and published in The Courier-Mail on 25 February 2013). Are your current products or services lacking take-up with your customers? Ar…

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Market Savvy CEO: Online participation boosts damage control

(By Megan Walker and published in The Courier-Mail on 11 February 2013). Australia’s internet audience reached 16.2 million in May this year and 62 pe…

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Market Savvy CEO: Market according to plan

(By Megan Walker and published in The Courier-Mail on 28 January 2013). According to the Harvard Business Review, marketing planning is a “critically …

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Market Savvy CEO: Messages unlocks doors to success

(By Megan Walker and published in The Courier-Mail on 17 December 2012). On average, Australians are exposed to 3,000 marketing messages each day. It …

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Market Savvy CEO: Time to think about Christmas party

(By Megan Walker and published in The Courier-Mail on 5 November 2012). As Christmas starts to quickly approach, now is the perfect time to consider h…

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Market Savvy CEO: Don't rush to market

(By Megan Walker and published in The Courier-Mail on 22 October 2012). How often do you purchase “last minute great advertising deals”, scramble to p…

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Market Savvy CEO: Potential customers need to see vision

(By Megan Walker and published in The Courier-Mail on 1 October 2012). Do you know where you are going? How about your employees – do they know what y…

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Market Savvy CEO: Changing the guard

(By Megan Walker and published in The Courier-Mail on 17 September 2012). You have built up the business and until now have been the face and driving …

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Market Savvy CEO: Pitfalls of cyber contests

(By Megan Walker and published in The Courier-Mail on 10 September 2012). According to social media law expert, Jamie White, nearly 50 percent of busi…

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