Almost every day there seems to be a new social media tool. And while social media sites are typically free to use, they are not free in terms of the …
(By Megan Walker and published in The Courier-Mail 10 June 2013). Tough times call for innovation. You want to capture as many customers as possible a…
(By Megan Walker and published in The Courier-Mail on 22 April 2013). When was the last time you were a customer in your own business? Is the buying p…
(By Megan Walker and published in The Courier-Mail on 8 April 2013). You may have worked in your industry for 20 or more years and know everything the…
(By Megan Walker and published in The Courier-Mail on 25 March 2013). Trade shows are seeing a resurgence in popularity for many industries, with the …
(By Megan Walker and published in The Courier-Mail on 25 February 2013). Are your current products or services lacking take-up with your customers? Ar…
(By Megan Walker and published in The Courier-Mail on 11 February 2013). Australia’s internet audience reached 16.2 million in May this year and 62 pe…
(By Megan Walker and published in The Courier-Mail on 28 January 2013). According to the Harvard Business Review, marketing planning is a “critically …
(By Megan Walker and published in The Courier-Mail on 17 December 2012). On average, Australians are exposed to 3,000 marketing messages each day. It …
