Savvy CEO: New Social Media Tools for Business

Almost every day there seems to be a new social media tool. And while social media sites are typically free to use, they are not free in terms of the …

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Savvy CEO: To Niche or Not to Niche

(By Megan Walker and published in The Courier-Mail 10 June 2013). Tough times call for innovation. You want to capture as many customers as possible a…

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Savvy CEO: Walk in Your Customers' Shoes and You'll Be a Step Ahead of Competitors

(By Megan Walker and published in The Courier-Mail on 22 April 2013). When was the last time you were a customer in your own business? Is the buying p…

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Savvy CEO: Customer knowledge breeds success

(By Megan Walker and published in The Courier-Mail on 8 April 2013). You may have worked in your industry for 20 or more years and know everything the…

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Savvy CEO: Trade up to a better network

(By Megan Walker and published in The Courier-Mail on 25 March 2013). Trade shows are seeing a resurgence in popularity for many industries, with the …

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Market Savvy CEO: Succeed by finding products for your customers

(By Megan Walker and published in The Courier-Mail on 25 February 2013). Are your current products or services lacking take-up with your customers? Ar…

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Market Savvy CEO: Online participation boosts damage control

(By Megan Walker and published in The Courier-Mail on 11 February 2013). Australia’s internet audience reached 16.2 million in May this year and 62 pe…

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Market Savvy CEO: Market according to plan

(By Megan Walker and published in The Courier-Mail on 28 January 2013). According to the Harvard Business Review, marketing planning is a “critically …

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Market Savvy CEO: Messages unlocks doors to success

(By Megan Walker and published in The Courier-Mail on 17 December 2012). On average, Australians are exposed to 3,000 marketing messages each day. It …

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