Health Marketing: Quick Goal Setting Tool for Your Health Practice

No matter what stage you are at in business, you need goals and you need to update them (at least annually) and continually work toward them. Goal set…

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Market Savvy CEO: Presenting a Powerful Pitch

“Pitching” can take many forms – presenting information to a potential or current customer, presenting an idea to your team, and you can even use pitc…

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Market Savvy CEO: Generating Leads with Inbound Marketing

Now that digital marketing has been thoroughly tried and tested, the evidence is in place to show which new tools are effective, how they can work tog…

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Market Savvy CEO: The Right Way to Write a White Paper

Everybody is talking about white papers. But what are they? How are they used? Does your business need them and if yes, how do you create one?

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Market Savvy CEO: Marketing Lessons From the Big Mac

(By Megan Walker and published by The Courier-Mail 13 March 2014). You may not have a $2,000,000,000 marketing budgeting, your target audience may not…

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Market Savvy CEO: Reinventing Your Brand

You’ve lost your biggest client or a major contract, your sales may have slowed, the competition has increased, you have made an acquisition or you wa…

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Market Savvy CEO: How Good is Your Quoting Process?

For many businesses, new sales are won via quoting. You spend a great deal of time meeting with your prospect, offering your services and preparing an…

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Market Savvy CEO: Effective LinkedIn Strategies for SMEs

You may have a Facebook, Twitter or YouTube account but have you considered a LinkedIn company page? With 225 million users worldwide, LinkedIn’s comp…

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