Seven Steps to Create a Clear Vision For 2019

It's that time of year (again - so quickly?) when hopefully you can look forward to a bit of down time. My thoughts have been preoccupied with how I w…

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Patient Experience Programs - the future of health and medical marketing

How exciting! The latest marketing buzz hitting the health and medical industry has nothing to do with over-selling or under-selling patients - but in…

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Interview with Michelle Lum - Are Your Patients and Clients Afraid?

I recently attended a conference for health promoters and I met a fascinating lady, Michelle Lum, from Queensland University of Technology, who is a r…

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Interview with Dr Kellee Slater - Marketing Excellence in Practice

Over the past six months I have been hearing great things about Dr Kellee Slater (Hepato-biliary, pancreatic and liver transplant surgeon) - that her …

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Business Development Skills for Health Professionals

Do you need to promote yourself, your products and services to your clients?

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Are You Following the AHPRA Guidelines?

Ethical Marketing In-Line with AHPRA Guidelines The Australian Health Practitioner Regulation Agency (AHPRA) is a Federal Government agency that regul…

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The Power of Podcasting

Podcasting is a fantastic marketing medium that connects you with your target audiences, boosts your relationships, adds value and establishes thought…

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Top Six Lead Generation Strategies for Your Health Organisation

Every organisation needs a steady flow of quality leads in order to survive. Leads can look different depending on your industry and situation. Your l…

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Better Blogging for Results

Did you know there are over 300 million blogs online today? With so many, it may be easy to wonder about the effectiveness of having a blog, along wit…

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