Managing Customer Relationships: Techniques to retain your customers

When it comes to marketing, many businesses are so focused on actually attracting their customers that they forget about devising a plan for holding o…

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What do your customers really think? Using market research to ensure business success

Providing an excellent product or service and putting hours into perfecting your marketing materials and service delivery are all extremely important.…

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The Art of Referral Marketing: Building New Business Prospects

The average person knows about 250 people. So every time you meet a new person and develop a genuine relationship with them, there is the potential th…

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Let’s Get Savvy: Using Media Coverage to Market Your Business

Do you open the local newspaper or switch on the TV only to see your competitor’s smiling face – yet again? If you think you have something interestin…

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Tapping Into Web 2.0: Using Electronic Media to Boost Your Marketing

Search engine optimisation, e-newsletters, blogs, podcasts, vodcasts and RSS feeds are terms that we have all heard bandied about – but what do they a…

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Thinking Ahead: Establishing Your Strategic Marketing Plan

It’s the time of year when we all start to think ahead and ponder our New Year’s resolutions: getting fit, painting the house, learning a new language…

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Personal Confidence: Improve Your Marketing From the Inside Out

The big corporates do it, the supermarkets do it, the restaurant chains do it. They all promote their brands unashamedly and can easily rattle off hal…

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Brand Power: Harnessing the power of your brand

What is a brand? And more importantly, how can you make it work for your business?

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26 October 2011 - CEO Masterclass: Marketing for manufacturers

Venue: Brisbane Technology Park, Eight Mile Plains

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