Market Savvy Express: Clever marketing in action

I recently had the pleasure of discovering a bit of marketing brilliance in action – relatively low budget, in the middle of nowhere with all the righ…

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Market Savvy Express: Using Social Media to Generate Business

This month’s article brings you the latest developments in social media – a fast growing opportunity for profile building and lead generation. A year …

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Market Savvy: PR and Marketing Machine

The Market Savvy: PR and Marketing Machine is an exciting new service combining traditional and new media to get your messages in front of the right p…

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Market Savvy Express: Dealing with difficult customers

Interacting with, working with, supporting and serving others is a necessary and unavoidable part of doing business, especially when you are running a…

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Market Savvy Express: Latest Google tips and online marketing

This month’s article brings you the latest and greatest developments with Google and online marketing. As we all know, this is now a dominant marketin…

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Market Savvy: Protecting your IP – Frequently asked questions about Trade Marks

Like all business owners and leaders, I am sure you have sought advice or wondered how to protect your brand and intellectual property. For this month…

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Market Savvy Express: Choosing the best pricing strategy for your business

Often we are asked how products should be priced – value for money, luxury, discount, seasonal sales, project-based, hourly rate or retainer? How you …

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Market Savvy Express: Putting on the Ritz – Creating the Perfect Client Event

Client / customer events are wonderful ways to strengthen new and existing relationships, thank supporters and showcase new products or services.

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Market Savvy Express: Green marketing – dos, don’ts and benefits for business

Lately you will have you noticed increased talk about environmental initiatives, green products and services, recycling, global warming, climate chang…

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