Market Savvy CEO: Using Google Adwords to grow your business

(By Megan Walker and published in The Courier-Mail 20 February 2012). In 2011, Google made more than $37 billion from advertising, largely from Google…

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Market Savvy CEO: How to get face to face with potential customers

You’ve identified the perfect product or service. You know that your price is right. You know your target audiences but how do you get a meeting with …

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Market Savvy CEO: How to get your products noticed

(By Megan Walker and published in The Courier-Mail 16 January 2012). Critical to every business is the need to attract and engage the right customers …

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Market Savvy CEO: Easy ways to raise brand profile with LinkedIn

(By Megan Walker and published in The Courier-Mail 19 December 2011). Did you know you can use LinkedIn as a way to search for reliable suppliers, att…

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Market Savvy CEO: Make facebook your partner in business

(By Megan Walker and published in The Courier-Mail 12 December 2011). In the six years since Facebook was launched, it has achieved phenomenal impact …

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Market Savvy CEO: The bare essentials of building a company website are simple

(By Megan Walker and published in The Courier-Mail 5 December 2011). It is not a business card. It is not a brochure. Your website is your virtual sho…

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Market Savvy CEO: Christmas customer communication strategies

(By Megan Walker and published in The Courier-Mail 28 November 2011). Now is the perfect time to get in touch with your key customers. Even if you hav…

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Market Savvy CEO: Your website means business

Up until a few years ago, there were still some more traditional industries where a high quality website was not a high priority. The main ingredients…

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Engineering Company Case Study

HVAC designs, manufacturers, installs and maintains complex heating, ventiliation and air conditioning systems and fabricates structural steel compone…

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