Market Savvy CEO: Messages unlocks doors to success

(By Megan Walker and published in The Courier-Mail on 17 December 2012). On average, Australians are exposed to 3,000 marketing messages each day. It …

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Market Savvy CEO: Time to think about Christmas party

(By Megan Walker and published in The Courier-Mail on 5 November 2012). As Christmas starts to quickly approach, now is the perfect time to consider h…

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Market Savvy CEO: Don't rush to market

(By Megan Walker and published in The Courier-Mail on 22 October 2012). How often do you purchase “last minute great advertising deals”, scramble to p…

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Market Savvy CEO: Potential customers need to see vision

(By Megan Walker and published in The Courier-Mail on 1 October 2012). Do you know where you are going? How about your employees – do they know what y…

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Market Savvy CEO: Changing the guard

(By Megan Walker and published in The Courier-Mail on 17 September 2012). You have built up the business and until now have been the face and driving …

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Market Savvy CEO: Pitfalls of cyber contests

(By Megan Walker and published in The Courier-Mail on 10 September 2012). According to social media law expert, Jamie White, nearly 50 percent of busi…

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Market Savvy CEO: A little explanation goes very long way

(By Megan Walker and published in The Courier-Mail on 4 September 2012). You may have worked in your industry for 20 or more years and know everything…

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Market Savvy CEO: Consistency is the key

(By Megan Walker and published in The Courier-Mail on 6 August 2012). You could have the best marketing strategy in place and all the right activities…

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Market Savvy CEO: Phones get smarter

(By Megan Walker and published in The Courier-Mail on 11 June 2012). Over 50 percent of Australians are now using smartphones. This has generated nume…

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