Taking Your Practice Online – Video Consultations to Deepen Your Niche

In this engaging interview, I talk to Silvia Pfeiffer, CEO of Coviu. Coviu is a video conferencing platform spun out of the CSIRO. The platform is ded…

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Secure Messaging - Creating Competitive Advantage for Your Private Practice

In this 14 minute podcast interview, I interview special guest, Steven Whittington, Chief Product Owner, CorePlus on: What is secure messaging? How do…

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The Top Five Marketing Skills You Need to Succeed in Private Practice

Depending on the size of your practice, the responsibility for marketing your brand, products and services will sit with either one person who flies s…

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Being Competitive in a Competitive World - Standing Out in Private Practice

I really wanted to name this article "how to beat your competitors", but that seemed a little harsh. In reality though, you do want and need the right…

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Haggling in Healthcare - Handling Fee Resistance From Patients

As consumers we all enjoy getting a good deal, especially when it comes to commodity items such as cars, white goods and furniture. In fact these sect…

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Overcoming Marketing Overwhelm in Your Private Practice

In the "good 'ol days", marketing was simple. You built a factory, made a heap of items, placed ads in newspapers and people bought your products. In …

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Seven Steps to Create a Clear Vision For 2019

It's that time of year (again - so quickly?) when hopefully you can look forward to a bit of down time. My thoughts have been preoccupied with how I w…

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