The Top Five Marketing Skills You Need to Succeed in Private Practice

Depending on the size of your practice, the responsibility for marketing your brand, products and services will sit with either one person who flies s…

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Being Competitive in a Competitive World - Standing Out in Private Practice

I really wanted to name this article "how to beat your competitors", but that seemed a little harsh. In reality though, you do want and need the right…

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Haggling in Healthcare - Handling Fee Resistance From Patients

As consumers we all enjoy getting a good deal, especially when it comes to commodity items such as cars, white goods and furniture. In fact these sect…

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Overcoming Marketing Overwhelm in Your Private Practice

In the "good 'ol days", marketing was simple. You built a factory, made a heap of items, placed ads in newspapers and people bought your products. In …

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Seven Steps to Create a Clear Vision For 2019

It's that time of year (again - so quickly?) when hopefully you can look forward to a bit of down time. My thoughts have been preoccupied with how I w…

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Patient Experience Programs - the future of health and medical marketing

How exciting! The latest marketing buzz hitting the health and medical industry has nothing to do with over-selling or under-selling patients - but in…

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Interview with Michelle Lum - Are Your Patients and Clients Afraid?

I recently attended a conference for health promoters and I met a fascinating lady, Michelle Lum, from Queensland University of Technology, who is a r…

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Interview with Dr Kellee Slater - Marketing Excellence in Practice

Over the past six months I have been hearing great things about Dr Kellee Slater (Hepato-biliary, pancreatic and liver transplant surgeon) - that her …

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Business Development Skills for Health Professionals

Do you need to promote yourself, your products and services to your clients?

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