In this engaging interview, I talk to Silvia Pfeiffer, CEO of Coviu. Coviu is a video conferencing platform spun out of the CSIRO. The platform is ded…
In this 14 minute podcast interview, I interview special guest, Steven Whittington, Chief Product Owner, CorePlus on: What is secure messaging? How do…
Depending on the size of your practice, the responsibility for marketing your brand, products and services will sit with either one person who flies s…
I really wanted to name this article "how to beat your competitors", but that seemed a little harsh. In reality though, you do want and need the right…
As consumers we all enjoy getting a good deal, especially when it comes to commodity items such as cars, white goods and furniture. In fact these sect…
In the "good 'ol days", marketing was simple. You built a factory, made a heap of items, placed ads in newspapers and people bought your products. In …
It's that time of year (again - so quickly?) when hopefully you can look forward to a bit of down time. My thoughts have been preoccupied with how I w…
How exciting! The latest marketing buzz hitting the health and medical industry has nothing to do with over-selling or under-selling patients - but in…
I recently attended a conference for health promoters and I met a fascinating lady, Michelle Lum, from Queensland University of Technology, who is a r…
