Patient Experience Programs - the future of health and medical marketing

How exciting! The latest marketing buzz hitting the health and medical industry has nothing to do with over-selling or under-selling patients - but in…

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Interview with Michelle Lum - Are Your Patients and Clients Afraid?

I recently attended a conference for health promoters and I met a fascinating lady, Michelle Lum, from Queensland University of Technology, who is a r…

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Interview with Dr Kellee Slater - Marketing Excellence in Practice

Over the past six months I have been hearing great things about Dr Kellee Slater (Hepato-biliary, pancreatic and liver transplant surgeon) - that her …

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Business Development Skills for Health Professionals

Do you need to promote yourself, your products and services to your clients?

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Are You Following the AHPRA Guidelines?

Ethical Marketing In-Line with AHPRA Guidelines The Australian Health Practitioner Regulation Agency (AHPRA) is a Federal Government agency that regul…

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The Power of Podcasting

Podcasting is a fantastic marketing medium that connects you with your target audiences, boosts your relationships, adds value and establishes thought…

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Top Six Lead Generation Strategies for Your Health Organisation

Every organisation needs a steady flow of quality leads in order to survive. Leads can look different depending on your industry and situation. Your l…

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Better Blogging for Results

Did you know there are over 300 million blogs online today? With so many, it may be easy to wonder about the effectiveness of having a blog, along wit…

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Top Five Communication Challenges and How to Manage Them

We all have our communication challenges and pet peeves. Two that come to mind that bug me include "you're" not being used correctly ("you're" is shor…

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