Depending on the size of your practice, the responsibility for marketing your brand, products and services will sit with either one person who flies s…
I really wanted to name this article "how to beat your competitors", but that seemed a little harsh. In reality though, you do want and need the right…
As consumers we all enjoy getting a good deal, especially when it comes to commodity items such as cars, white goods and furniture. In fact these sect…
In the "good 'ol days", marketing was simple. You built a factory, made a heap of items, placed ads in newspapers and people bought your products. In …
It's that time of year (again - so quickly?) when hopefully you can look forward to a bit of down time. My thoughts have been preoccupied with how I w…
How exciting! The latest marketing buzz hitting the health and medical industry has nothing to do with over-selling or under-selling patients - but in…
I recently attended a conference for health promoters and I met a fascinating lady, Michelle Lum, from Queensland University of Technology, who is a r…
Over the past six months I have been hearing great things about Dr Kellee Slater (Hepato-biliary, pancreatic and liver transplant surgeon) - that her …
Do you need to promote yourself, your products and services to your clients?
