Over the past six months I have been hearing great things about Dr Kellee Slater (Hepato-biliary, pancreatic and liver transplant surgeon) - that her patient care, clinical skills and marketing approach are excellent.
Every organisation needs a steady flow of quality leads in order to survive. Leads can look different depending on your industry and situation. Your leads may be prospective customers, clients, patients, residents or donors. For the purposes of this blog, we'll refer to your prospective clients as "leads" and the people who transact with your organisation as "clients".
We all have our communication challenges and pet peeves. Two that come to mind that bug me include "you're" not being used correctly ("you're" is short for "you are"); and people in service roles mixing up or not using the "hi how are you today?" greeting as anticipated ("well you thanks hello"). But these are pretty trivial.