MarketSavvy Blog

Seven Steps to Create a Clear Vision For 2019

POSTED BY: Megan Walker
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It's that time of year (again - so quickly?) when hopefully you can look forward to a bit of down time. My thoughts have been preoccupied with how I will use the time to relax, spend time with family and friends and let my mind move into "big picture mode". As a business owner, I am sure you would agree with me that most of the time our thoughts are "in the trenches" while we are focussed on being in and not on the business. Just around the corner (hopefully) is a window of opportunity where you get to dream big and carry this vision into the new year.

How exciting! The latest marketing buzz hitting the health and medical industry has nothing to do with over-selling or under-selling patients - but instead, it is all about putting patients in the middle of the picture. This is a trend that I fully endorse.

Read on to find out what's involved in establishing a Patient Experience Program (sometimes referred to as a "PX Program"), what's driving the demand, what a good program represents and how and why you should consider adopting some, or ideally all, of this trend in 2019.

Interview with Michelle Lum - Are Your Patients and Clients Afraid?

POSTED BY: Megan Walker
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I recently attended a conference for health promoters and I met a fascinating lady, Michelle Lum, from Queensland University of Technology, who is a research PhD scholar with a background in behavioural science psychology . Michelle has devoted her research to understanding communication and fear barriers that patients have when it comes to accessing healthcare, especially in the primary setting.

 

Interview with Dr Kellee Slater - Marketing Excellence in Practice

POSTED BY: Megan Walker
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Over the past six months I have been hearing great things about Dr Kellee Slater (Hepato-biliary, pancreatic and liver transplant surgeon) - that her patient care, clinical skills and marketing approach are excellent.

Business Development Skills for Health Professionals

POSTED BY: Megan Walker
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Do you need to promote yourself, your products and services to your clients?

Are You Following the AHPRA Guidelines?

POSTED BY: Megan Walker
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Ethical Marketing In-Line with AHPRA Guidelines

The Australian Health Practitioner Regulation Agency (AHPRA) is a Federal Government agency that regulates approximately 630,000 Australian health practitioners in partnership with 15 National Boards.

The Power of Podcasting

POSTED BY: Megan Walker
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Podcasting is a fantastic marketing medium that connects you with your target audiences, boosts your relationships, adds value and establishes thought leadership and a loyal following (when done in a quality way).

Top Six Lead Generation Strategies for Your Health Organisation

POSTED BY: Megan Walker
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Every organisation needs a steady flow of quality leads in order to survive. Leads can look different depending on your industry and situation. Your leads may be prospective customers, clients, patients, residents or donors. For the purposes of this blog, we'll refer to your prospective clients as "leads" and the people who transact with your organisation as "clients".

Better Blogging for Results

POSTED BY: Megan Walker
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Did you know there are over 300 million blogs online today? With so many, it may be easy to wonder about the effectiveness of having a blog, along with how to get started, what platform to use, what to write, format and frequency. The following post aims to answer your burning blog questions.

Top Five Communication Challenges and How to Manage Them

POSTED BY: Megan Walker
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We all have our communication challenges and pet peeves. Two that come to mind that bug me include "you're" not being used correctly ("you're" is short for "you are"); and people in service roles mixing up or not using the "hi how are you today?" greeting as anticipated ("well you thanks hello"). But these are pretty trivial.