"Psychology Redesigned: Deliver Your Services Online". Your step-by-step program to successfully navigate through COVID-19 and beyond.

Establish and promote your online services, implement the right technology solutions, abide by relevant legislation, manage your cash flow and deliver psychology services online.

(Without wasting time, confusion or breaching the AHPRA guidelines).

Psychology Redesigned - Deliver Your Services Online 3 weeks intensive Hubspot image 200320

Introducing the Allied Health Marketing Academy

Megan Walker Explains The Allied Health Marketing Academy

About Market Savvy Allied Health Marketing Academy

 

If you're a Psychologist in private practice looking to achieve a steady flow of clients during the COVID-19 situation and beyond, you already know you need to promote and deliver your services online.

So I won't try and convince you the importance of changing your service model. You already knowMeganWalker_72 that developing and implementing a suite of online services is the key success factor that will allow you to continue seeing clients (wherever they are located), retain team members, gain predictability and regularity over your cash flow and help you maintain the status quo (or even grow). Delivering psychology services online will also help support our community as we predict the pandemic will shift to become a financial and mental health crisis in the coming six to 12 months.

Here's what you might not know ...

  • Current funding opportunities
  • Your staffing obligations
  • What it will cost to move your practice to online service delivery
  • What platforms are the best choices
  • How to align with legislative requirements
  • The equipment and training required by you and your team members
  • How to communicate and encourage clients to take-up and use online services
  • How to manage bookings, payments and rebates for online services
  • How to maintain your cash flow during your transition to online service delivery
  • How to maintain your practice visibility and be in a position to grow once we return to business as usual (which we will)

Current issues facing allied health professionals ...

In March 2020 we interviewed over 300 Allied Health Professionals about the challenges associated with delivering health services online in response to the COVID-19 situation. They told us they were confused and worried about:

  • Maintaining their patient bookings
  • Reducing cancellations
  • Communicating with patients
  • Implementing telehealth (options, access, teaching clients, policies, transitioning team members, therapy for children, how and what to charge)
  • Protecting their own health and the health of their team members
  • Surviving the downturn 
  • Managing cash flow
  • Delivering alternative services
  • Minimising social fear
  • Effective marketing and reputation management
  • Business recovery

How allied health practitioners are responding ...

In response to the COVID-19 crisis we have seen practitioners respond in different ways:

  • Some have taken immediate steps to reduce staffing levels with a view to shrinking services or closing
  • Others have looked at alternate service delivery methods ie. home visits
  • Others are hoping for the best and conducting business as usual with the same expenses but reduced income (red flag)
  • Others have started finding quick online solutions to deliver telehealth ie. Skype and Zoom
  • Some have drastically discounted their services in the hope of retaining some income

All of these responses have short and long-term impacts. It is our aim to help you navigate this challenging time by making quality and informed decisions supported by guidance from experienced health industry experts and leaders in their respective fields. We need you to expand your service model in order to support the ever-increasing demand for psychology services in our community in ways that are sustainable, financially viable and protect your reputation. I am sure you will agree that knee-jerk reactions are best to be avoided during this time.

Our Solution ...
"Psychology Redesigned: Deliver Your Services Online"

Can we be your guide over the next three weeks to help you transition to the online environment as quickly and as seamlessly as possible? 

Our fast-tracked program will reduce your risks and give you a clear path forward. Your three-week intensive program, featuring leading industry experts, includes:

Week 1 

  • Lesson 1: 1pm Wednesday 1 April - "Funding Opportunities - Medicare, WorkCover, NDIS Plus More", Tegan Carrison, Executive Director, Australian Association of Psychologists Inc
  • Lesson 2: 1pm Thursday 2 April - "Developing Your New Service Model", Megan Walker, Director, Market Savvy; and Yianni Serpanos, Founder, coreplus.com.au, HealthTechX and the Reimagining Healthcare Podcast
  • Lesson 3: 1pm Friday 3 April - "Cash Flow Considerations For Your Business and You", Ian Walker, Managing Director, Archer Gowland

Week 2

  • Lesson 4: 7pm Monday 6 April - "Digital Health Service Delivery", Yianni Serpanos, Founder, coreplus.com.au, HealthTechX and the Reimagining Healthcare Podcast
  • Lesson 5: 7pm Tuesday 7 April - "Your Legal Obligations", Chris Setter, Health Law Solutions
  • Lesson 6: 7pm Wednesday 8 April - "Cost Effective Path to Market", Megan Walker, Director, Market Savvy

Week 3

See bios of all speakers below.

You will receive a diary booking and Zoom link for each session plus reminders so you can stay on track.

Program inclusions

Each of the above live lessons will run for approximately 30 minutes with a 30 minute live Q&A. Each lesson includes practical tips, insights and a work-sheet to guide implementation of the key actions and recommendations.

Includes 12 months accessing to recordings of all sessions are stored in your own password-protected learning management system which you can access from any internet-enabled device at any time.

The program allows for up to three attendees per practice to take part.

The end result ...

  • The right information to guide quality and nimble decisions
  • A fast way to pivot and establish services that are accessible for any client in any location
  • Knowledge and skills to sustain your psychology practice
  • Delivery of increased mental health services to members of the community
  • The right actions to mobilise the psychology community and prevent impacts from COVID-19
  • Confidence, personal and professional support and step-by-step actions to follow

We invite you to join us ...

Here's what you get when you enroll today:

  • Six x 30 minute live sessions plus Q&As with allied health industry experts from priority disciplines
  • Access to a password-protected learning management system (with all recordings) for 12 month period
  • Final "Ask the experts" live Q&A to help you wrap up the information, take action and have your specific questions answered

Investment ...

Given the value, expertise and fast-tracked nature of this program, normally we would charge $1,497 ex GST per practice. However we appreciate that everybody is facing touch times so we have brought the price down by $500 (to create value and fair trading for all concerned) and offer Psychology Redesigned to you as follows:

  • Non-members: two monthly payments $498.50 each month (total $997 incl GST)
  • Members of the Australian Association of Psychology Inc: two monthly payments $398.50 each month (total $797 incl GST)

Market Savvy - Psychology Redesigned Psychology Redesigned - Delivering Your Services Online - AAPi

Note - secure payment powered by Stripe. Market Savvy does not have access or store any credit card details.

"Psychology Redesigned" presenters ...

MeganWalker, Director, Market SavvyMegan Walker, Director, Market Savvy (Program Convener)

Megan Walker is an experienced marketer and health promoter with over 25 years' experience promoting allied health practices, hospitals, medical research institutes, peak bodies and medical organisations. She is a regular presenter at health and medical conferences. Megan has degrees in business, communications and marketing (Masters) and is a Member of AICD. Her skills include market research, strategic marketing planning, service development, digital and traditional marketing strategies, business development funnels, patient communication strategies, ethical and relationship-based marketing (aligned with AHPRA Guidelines).

Yianni Serpanos core plusYianni Serpanos, Founder coreplus.com.au (digital heath practice management software), HealthTechX (digital health innovation community), Reimagining Healthcare (Podcast & Live Stream)

Yianni Serpanos is a health technology innovator. His focus is educating Allied Health Providers in the use of Digital Health and how to transform healthcare services using client-centric approaches that fit into peoples lives, schedules, goals and aspirations.

 

Tegan Carrison AAPi head shot 210320Tegan Carrison, Executive Director, Australia Association of Psychologists Inc

Tegan Carrison is a healthcare management professional with a clinical background in nutrition and post-graduate studies in human resource management. As the Executive Director of AAPi, Tegan is passionate about fostering the role of Registered Psychologists across Australia.

Tegan's expertise includes dissemination of factual information, delivering resources to support, managing high performance teams and adding value to members and linking AAPi members with appropriate practice opportunities.

 

Ian Walker Archer Gowland Ian Walker, Managing Director, Archer Gowland

Ian Walker is an experienced Accountant and Financial Planner with masters-level qualifications in both disciplines and strong health expertise. He guides private practice owners through strategic financial management of their health practices at both a practice and a personal level.

Ian has the ability to see the "big picture" while guiding business owners through the practicalities of maintaining cash flow, growth, financial challenges and their responsibilities. 

 

Chris Setter Health Law Solutions Chris Setter, Managing Partner, Health Law Solutions

Chris Setter commenced his career as an ICU Nurse and health service manager, then transitioned to becoming a solicitor in top-tier Australian and international law firms and in-house in Queensland Hospital and Health Services. He founded Health Law Solutions to support busy health professionals who need practice legal solutions relating to privacy, business sale and purchase, contract drafting and negotiation, lease and purchase of property and equipment, business structures, trademark and IP, regulatory advice, insurance and employment arrangements.

 

Psychology Redesigned is the only program of its kind:

  • Developed by allied health specialist service providers and industry leaders
  • Practical and developed specifically to address the COVID-19 situation
  • Designed to mobilise and facilitate professional delivery of psychology services online
  • Generous and complete in its instructions and approach
  • Aligned with the AHPRA Advertising Guidelines and the National Law

More information

You are also invited to contact Megan Walker via megan@marketsavvy.com.au if you'd like to book in for a free 20 minute consultation to answer all your questions and confirm if the Psychology Redesigned Program is right for you.

Enroll today:


Market Savvy - Psychology RedesignedPsychology Redesigned - Delivering Your Services Online - AAPi

 

Testimonials from Market Savvy Psychology Clients Who Enrolled In Previous Online Training Programs

Darius Leo 031219

"I've very much enjoyed Megan's' program. She provides useful insights and has gone above and beyond to help me with my business."

Darius Leo
Clinical Psychologist, True Hope Psychology.
Rebecca Glorie Psychology

“I really loved the Allied Health Marketing Academy. Megan is so generous with her content and in terms of what you get it is amazing. In just the first two modules I was able to get clearer on the direction of my business and take actions that helped my business to grow."

Rebecca Glorie
Director, Rebecca Glorie Psychology.
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Got questions? Contact Megan Walker for a free 20 minute consultation and talk more about the Psychology Redesigned Program