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Press releases

Press releases and press management

Does your organisation have a special announcement, new development, expansion, achievement or breakthrough? Do you have regular advice or information that could assist a wide group of people relevant to your marketing objectives?

If you have information that is "newsworthy" and your target audiences follow mainstream press or industry publications, a press campaign may be right for you.

Typically a press campaign involves three months of stories written and pitched to suit the needs of specific media outlets that are "consumed" by your target audience. Announcements covered by newspapers, magazines, radio, television and third party publications hold weight, and when done right, generate more impact than paid advertising, because the message is backed by the credibility / weight of the media outlet.

What’s involved

  1. We will meet with you to discuss your business, marketing objectives, target audiences, products and services, current activities and potential announcements
  2. We will develop a promotional calendar of topics, planned distribution channels and timeframes
  3. We will draft a press release for your approval (includes two rounds of changes)
  4. We will personally pitch your story to our media contacts and follow them up as required
  5. We will keep you informed of all activities and coordinate direct media interviews with you as well

How does it benefit me?

  • Professional media and PR program
  • Increased brand awareness
  • Notoriety with customers, suppliers and industry stakeholders
  • New sales enquiries
  • Positive reputation
  • Cost savings (compared with paid advertising)