Welcome to Private Practice Marketing Fundamentals
If you are new to private practice marketing, I'm sure you are looking for a basic understand of what is involved, how to get started and what you must avoid to maintain your compliance with the AHPRA Advertising Guidelines (or similar standards relevant to your discipline) while ethically promoting your practice to attract more patients / clients.
I come across this situation daily and it is hard to for practice owners to know where to start because marketing has become complicated, multi-channeled and technical.
Introducing Private Practice Marketing Fundamentals ...
I have gathered my expertise from the past 25 years+ plus my work with thousands of private practices to bring you this free online program to help demystify marketing and get you started on the right track.
It is designed to be a helpful starting point to show you what you can do to market your practice and that marketing can be practical and in alignment with your values.
The program includes 15 x succinct lessons (each one approximately 3-4 minutes on average) to help you put the right basics in place and grow a strong marketing foundation for your practice.
You can watch the videos in one go (this will take about an hour), or watch, or re-watch the videos over a longer period of time as I am giving you 12 months access to the free program.
Private Practice Marketing Fundamentals will help you feel more confident, inspired and motivated to ethically promote your practice. You will learn what marketing to avoid saving you precious time, money and frustration while protecting your reputation.
You will move from being unsure about where to start and how to get your brand "out there" to feeling ready and able to take the next steps with your marketing, even if you have never studied this topic before.Join Private Practice Marketing Fundamentals Today
Private Practice Marketing Fundamentals Includes:
- 15 x bite-sized marketing lessons for private practice business owners and practitioners
- Lessons are three to four minutes each (on average)
- 12 months access to the program
- Certificate of Attendance (one hours' CPD - general learning)
- Learn at any time on any internet-enabled device
- Relationship marketing focus and ethical approach to health and medical marketing
- Recommendations and tips for immediate implementation
Thanks for taking the time to find out more about Private Practice Marketing Fundamentals.
You will find the information in the program easy to digest and relevant to your situation - it combines the frequently asked questions that I have received since I launched Market Savvy in January 2007.
Private Practice Marketing Fundamentals is the perfect first step to getting started with your ethical marketing program. It is also the ideal step before joining the Market Savvy Health Marketing Academy which is offered 1-2 times per year. Our Academy runs for six months (purposely spaced out so you only need one hour per week) and includes peer coaching and mentoring. Please keep the Academy in mind if you'd like to go on a deeper marketing journey with me. I'd be honoured to be your step-by-step guide to help you reach more people and change more lives.
I hope you enjoy Private Practice Marketing Fundamentals and I look forward to speaking with you soon.