Do you need to clarify your marketing activities to become more organised and consistent, to map out the future, to allocate and schedule tasks and to maximise your resources?
We recommend that every brand should have a marketing plan and marketing strategies to achieve:
- Future clarity to iron out the lurches and greatly reduce reactive responses
- Integration with your business plan and the direction of your organisation
- Greater chance of success - when you make a plan and stick to it great things happen
- Clear communication across your team, everybody is involved in the planning process which improves cohesion and ‘buy in’
- Knowledge and skills transfer during the planning process (advice, explanations and new techniques)
- The right mix of marketing activities to reach your target audiences and create the right responses
We have different planning options tailored to suit your objectives and resources. Options include (but are not limited to):
- Two-hour advice and planning session(s)
- Three-hour planning session with written up actions
- Four-hour planning session with a written up marketing action plan
- Strategic marketing plan which can include tailored workshops, market research, customer surveys and competitor research
- Strategic marketing and business plans - combined expertise from Market Savvy and Archer Gowland Chartered Accountants and Business Advisors
Frequently asked questions
What is a marketing action plan?
A marketing action plan includes summary information and a calendar to guide future activities.
What is a strategic marketing plan?
A strategic marketing plan investigates and maps out strategies surrounding target audiences, branding and key messages, products and services, pricing, competitor activities, resourcing, creative strategies and a planned marketing mix summarised in calendar format with evaluation mechanisms.
What is a marketing and business plan?
A strategic marketing and business plan combines all of the elements listed above (strategic marketing plan) along with financial information, resourcing, cash flow and investment growth strategies, acquisitions, asset management etc to guide the future and overall growth of the business.
Please call us to discuss your marketing needs. We look forward to hearing from you.
