Market research and marketing plans

Gain market intelligence and proven strategies to enter new markets, increase and attract the right leads and increase your profile and sales. You will benefit from a tailored mix of the following activities:

Market research

Are you giving your existing or potential customers what they want? How do you compare to your competitors? What opportunities exist to grow your business? What could you be doing differently or better to gain market share?

Market research gives you valuable information to base decisions and channel your resources and energy in the right direction. Choose from one or all of the following:

• Customer satisfaction surveys
• Profitability study
• Market / industry analysis
• Competitor profiling
• Customer and sales mapping

Marketing plans

Is your marketing lacking impact or results? Are you unsure of your strengths and key messages? Do your existing customers know your full range of services? Are you generating enough quality leads? Are you known in the market? Are you maximising referrals?

We will work with you and your key decision makers to plan an interlinked mix of marketing and sales activities relevant to your business, your budget, your industry and your people.

Choose from a marketing action plan to gain clever ideas, new sales strategies and tailored marketing activities to grow your business. Ideal for companies needing a fast injection of ideas without a detailed planning process. This includes:

• Objectives
• Target audiences
• Products / services
• Key messages
• Brand building
• Marketing and sales strategies
• Marketing materials
• Implementation calendar

Or choose a strategic marketing plan to map out your future direction, plan your key messages, branding strategies, target audiences, products / services, pricing strategies, promotions, sales and marketing strategies and budgets. Perfect for companies seeking a thorough plan to guide long term growth, acquisitions, increase market share or build the business for sale.