Would you like to make a profit and make a difference at the same time? Leave a lasting legacy of being a good employer, with satisfied shareholders and positive community outcomes?
Genuine and relevant marketing activities in the field of corporate social responsibility (CSR), community partnerships and green marketing create social and commercial benefits.
- Corporate Social Responsibility (CSR) refers to responsible business practices across an organisation. A well-rounded CSR program addresses community, social, environmental, workplace and government aspects - all constructed in a way to create sustainable outcomes. CSR is also referred to as ‘triple bottom line’ involving business operations in economic, social and environmental contexts
- Community partnerships bring together one or more community and corporate organisations to create mutual benefits. Quite often the community organisation will receive funds, profile and expertise and the corporate organisation will achieve staff engagement, increased profile, access to constituents and positive reputation
CSR and community partnership services
- Selecting and structuring community partnerships to achieve commercial and social outcomes for all parties
- Promoting and leveraging (tastefully) community partnerships and positive outcomes with stakeholders and media outlets
- Creating employee engagement opportunities and internal communication through community partnership activities
- Connecting organisations with economic, human resource and environmental experts to develop consistent and sustainable practices
- Measuring community partnership outcomes and providing these in quantitative and qualitative report format
These programs work particularly well when there is genuine interest and alignment between the parties involved and where mutual benefits take place.
Green marketing services
Consumers are demanding and seeking sustainable products which is driving an influx of new alternatives (currently a $15 billion dollar industry in Australia and rising). Credibility and honesty is key in this space to create loyal followers and to avoid ‘green washing’. Our services include:
- Branding and key messages for green brands, products and services
- Sustainable printing and marketing solutions
- Advertising and promotional strategies for green products
Market Savvy uses recycled paper products, we offset our carbon emissions and we conduct ethical practices at all times.
Please call us to discuss your CSR, community partnership and green marketing needs. We look forward to hearing from you.
