Do you need a new company name and new brand; or a stronger, refreshed brand? Does your name say who you are and what you stand for, do you stand out from your competitors, look professional and look the part?
A strong and relevant brand says what you offer, who you are trying to attract and the service and price level people can expect. If your brand is unprofessional in a business setting then the image and perception of your company is being let down. The right brand for the right audience is critical to your success.
Branding services
- Brand name selection
- Logo design
- Name availability and trademarking through our Patent Attorneys
- Increasing brand awareness
- Brand portfolio development
- Tagline development
Frequently asked questions
What is a brand?
A brand represents perceptions, feelings, service commitments, values, quality and pricing. If we say David Jones, Myer, Target, BigW and Woolworths you have a clear picture of what is offered by each of these brands and what you can expect in terms of service, quality and price.
What is a logo?
The logo is a symbol that creates a quick visual reference to the attributes offered by the brand (such as who you are and what you stand for). When built and used consistently with supporting key messages, your brand becomes a powerful asset for your business and should never be misused.
What is a tagline?
A tagline gives a quick snapshot as to what you offer your customers. Customers are generally not interested in your attributes, but what you will do for them (focus on benefits not features). Eg. “Lowest prices everyday” supports BigW’s price position, says they are open seven days per week and lets the customer know what they can expect.
What is brand loyalty?
Brand loyalty goes beyond features and benefits and makes connections with customers through beliefs and values. When you create a deep connection with your customers, you will capture preference and brand loyalty.
Click here for a Market Savvy Fact Sheet on Choosing a Great Name for Your Organisation.
Click here for examples of recent Market Savvy branding projects.
Please call us to discuss your branding needs. We look forward to hearing from you.
