Articles

Market Savvy Director Megan Walker shares her latest tips, insights and knowledge about all things marketing and communications.

Market Savvy CEO: Your website means business

Up until a few years ago, there were still some more traditional industries where a high quality website was not a high priority. The main ingredients for successful sales were a knowledgeable salesperson, a reputable company (as determined by the industry), quality products / services

Market Savvy Express: Successful marketing in the new financial year

This article provides tips for enhancing and implementing successful marketing strategies in the new financial year. But just before we start, a quick GFC comment … I have observed a large number of businesses over the past 12-18 months and their various reactions to the

Market Savvy Not for Profit Marketing: Making your message hit home

Whether you’re networking with corporates, creating web content or holding a fundraising event, you need to communicate the cause of your Not For Profit organisation with clear and powerful messages. What does you organisation do? Why should people support you? How do you improve people’s

Market Savvy Express: Creating the Right Verbal Pitch for Your Organisation

Less is more. Famously known as the elevator pitch, memorising a short verbal pitch for your organisation will leave anyone you meet with a clear idea of who you are and what you do. The elevator reference comes from a popular challenge where a business

10 Marketing Insights from 2010 + 11 Marketing Tips for 2011

A. Social media is one of many relationship building tools (social media is people). If it’s where your target audiences are, then have an integrated plan in place for reaching them B. You must be interested and able to respond to social media otherwise you

Market Savvy – Is your business gasping for cash?

By Angela McDonald, Optimum Recoveries Cash is oxygen to a business, enabling it to survive and thrive and it is the primary indicator of business health. A good credit management system will help you reduce the amount of capital tied up with debtors and minimise

Market Savvy – tips from “7 Habits of Highly Effective People” by Stephen R Covey

Three quarters through the year we can all start to feel a bit weary. Here’s a few tips / extracts from Stephen Covey’s award winning book. Food for thought and helpful tools to increase your productivity: Suppose you were to come upon someone in the

Market Savvy Seminar “Build a Marketing Action Plan in a Day” Attendee Feedback

Here is the feedback from the attendees of the Market Savvy Seminar on 30 July 2010 at Victoria Park Golf Course: “I found the seminar extremely enjoyable, informative, well thought-out and well structured. It was easy to follow, and the practical part with the workbooks

Market Savvy Express: Business etiquette to build your brand

With the world spinning at a frenetic pace and “full weeks” (thanks Dirk) the norm for anybody in business, it is easy to skip past some of the pleasantries in the name of progress. But when “cutting to the chase” becomes rude, and “firing off

Market Savvy Express: Clever marketing in action

I recently had the pleasure of discovering a bit of marketing brilliance in action – relatively low budget, in the middle of nowhere with all the right elements in place to overcome the challenges of intense competition, customer attraction and retention. I introduce to you

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Savvy success story

BIGA Training delivers tailored training solutions to the Queensland building and construction industry. We have worked with them to develop a marketing plan, marketing materials and a new corporate website to strengthen BIGA’s brand and position them for growth.

“We are pleased to have the support of Market Savvy to underpin our future marketing direction,” Chris Hudson, General Manager.