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Market Savvy Director Megan Walker shares her latest tips, insights and knowledge about all things marketing and communications.

Market Savvy CEO: How to get face to face with potential customers

You’ve identified the perfect product or service. You know that your price is right. You know your target audiences but how do you get a meeting with them and let them know about you? Here are some tips to get a face to face appointment

Market Savvy CEO: How to get your products noticed

(By Megan Walker and published in The Courier-Mail 16 January 2012). Critical to every business is the need to attract and engage the right customers and target audiences. Without being seen or heard by the right people, your products and services can unfortunately get “stuck

Market Savvy CEO: Easy ways to raise brand profile with LinkedIn

(By Megan Walker and published in The Courier-Mail 19 December 2011). Did you know you can use LinkedIn as a way to search for reliable suppliers, attract employees, lift your brand profile, meet potential customers or become a thought leader? You can listen to what experts in

Market Savvy CEO: Make facebook your partner in business

(By Megan Walker and published in The Courier-Mail 12 December 2011). In the six years since Facebook was launched, it has achieved phenomenal impact with more than 800 million active users worldwide. Developed by university students, it was originally established to communicate with students across campuses

Market Savvy CEO: The bare essentials of building a company website are simple

(By Megan Walker and published in The Courier-Mail 5 December 2011). It is not a business card. It is not a brochure. Your website is your virtual shopfront and your customers, suppliers, potential customers and employees will make judgements on your business based on the quality

Market Savvy CEO: Christmas customer communication strategies

(By Megan Walker and published in The Courier-Mail 28 November 2011). Now is the perfect time to get in touch with your key customers. Even if you have let your communication slip a bit throughout the year, you can give them a call, send them a

Market Savvy CEO: Your website means business

Up until a few years ago, there were still some more traditional industries where a high quality website was not a high priority. The main ingredients for successful sales were a knowledgeable salesperson, a reputable company (as determined by the industry), quality products / services

Market Savvy Express: Successful marketing in the new financial year

This article provides tips for enhancing and implementing successful marketing strategies in the new financial year. But just before we start, a quick GFC comment … I have observed a large number of businesses over the past 12-18 months and their various reactions to the

Market Savvy Not for Profit Marketing: Making your message hit home

Whether you’re networking with corporates, creating web content or holding a fundraising event, you need to communicate the cause of your Not For Profit organisation with clear and powerful messages. What does you organisation do? Why should people support you? How do you improve people’s

Market Savvy Express: Creating the Right Verbal Pitch for Your Organisation

Less is more. Famously known as the elevator pitch, memorising a short verbal pitch for your organisation will leave anyone you meet with a clear idea of who you are and what you do. The elevator reference comes from a popular challenge where a business

We developed a marketing action plan for Fortus Physiotherapy that is being implemented by the internal team. This has resulted in new patient enquiries, increased local brand awareness and increased patient appointments.

“Being a start up business with a modest marketing budget, Market Savvy helped us produce a marketing plan which maximises the resources we do have and importantly can be measured for success. I would have no hesitation in recommending Megan and the team,” Mark Higginbotham, General Manager, Fortus Physiotherapy.

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