Would you like a team of trained experts, who specialise in healthcare marketing, to manage your marketing campaigns for you? You work on business as usual, while we implement an agreed mix of activities that match your business, objectives and budget. Customised "done for you" packages can include video marketing, SEO, marketing mentoring, online advertising, e-marketing, social media, blogging, PR, podcasts / webinars, website updates and events.
The Market Savvy Marketing Machine for Health Practices (our most popular product)
This super savvy product only involves about an hour of your time each month but ticks every marketing box. We record a video and post it to your website and YouTube, turn the video into a podcast and host it on Itunes, put a slide deck on LinkedIn's slideshare, manage your social media, set up and send out your e-newsletter, write your blog for you and also manage your Google Adwords and Google Business pages. This covers every base to position you as a thought leader and to get you found on Google. Plus we provide you with a marketing mentoring session to keep you on track, skilled-up and accountable.
Your website is your shopfront and it needs to quickly set the tone for who you are, what you do, what you offer and what you promise. We can help you sequence the information on your website so it appeals to your readers and drives your clients / patients to take action.
Does your organisation have a special announcement, new development, expansion, achievement or breakthrough? Do you have regular advice or information that could assist a wide group of people relevant to your marketing objectives?
If you have information that is "newsworthy" and your target audiences follow mainstream press or industry publications, a press campaign may be right for you. This approach is often more cost effective than paid advertising.
Having informative and regularly published content is an ideal way of attracting and nurturing leads and adding value to existing clients. Clients search for products and services online and your blog, webinar or podcast is the ideal place to solve their problems and encourage enquiries by connecting them with your brand.
We can work with you to establish a content plan and write your blogs and host your webinars / podcasts on time every time to increase your website traffic and enquiries. Plus, these professional 'thought leadership' tools will establish you as an industry expert and this added credibility can be used to expand your network and underpin commercial opportunities.
As part of your marketing campaign, our team of local digital copywriters will write clever and engaging posts to suit your different social media audiences on Twitter, Facebook and LinkedIn. Your posts will include pre-researched keywords and match your overall campaign tone and objectives.
White papers, ebooks and guides are used as content marketing tools to entice prospective buyers to find out more about your business and the ways you can solve their problems. Your buyers give you their contact details in exchange for the free white paper, ebook or guide - this then allows you to commence a lead nurturing and relationship building process with them.
We also offer clients complete content marketing / inbound marketing campaign management. This includes landing pages, social media management, blog writing, SEO and email marketing to attract genuine leads into your sales funnel. We use Hubspot as our preferred marketing software platform.
Your newsletter creates an ideal opportunity to stay in touch with your existing customers, remain "top of mind" with your contacts, add value to your audiences, communicate what you do and the benefits you create and to start an engagement process with your potential customers.
We use a combination of newsletters that can be emailed to your audience, as well as other carefully crafted emails to establish and build a relationship with your customers, and potential customers.
However all of this depends on your newsletter being well written, matching the needs of your audiences and going out in the right way at the right time. A successful newsletter campaign involves a mix of art and science and we are here to help you get the formula right.
We can work with you to plan the right type of events, audience and format to achieve your desired outcomes. Events can be ideal platforms to build relationships, showcase products or services, encourage enquiries and leverage media opportunities.
As a Market Savvy client you benefit from our strong understanding of the health industry. We have strong networks and tried and tested methods for promoting health brands to achieve specific outcomes.
To get started, book your complimentary 20 minute consultation with me to discuss your business and how Market Savvy can help you.
“Megan is positive, honest, supportive and easy to talk to. She helped me think outside the box and gave me a plan to market my health business with peace of mind and confidence.”
Amanda Durbidge, Director
“Market Savvy worked with us to conduct market research and identify potential new products for our organisation and drive our strategies forward."
Nigel Saines, Manager - Operations and Health Benefits
"Being a start up business with a modest marketing budget, Market Savvy helped us produce a marketing plan which maximises the resources we do have and importantly can be measured for success. I would have no hesitation in recommending Megan and the team".
Mark Higginbotham, General Manager