“I found the seminar extremely enjoyable, informative, well thought-out and well structured. It was easy to follow, and the practical part with the workbooks was good to apply the theory to your company. The pace was just right, and the level / amount of information supplied was very good.”

“The seminar definitely met my expectations.”

“Very positive - format, flow, energy, materials to take away and complete / absorb.”

“Thank you it was fabulous.”

“Everything was excellent.”

“The workbook was extremely useful.”

“Thank you for tailoring the content to the delegates.”

“Very useful for highlighting what we “don’t know we don’t know” and refreshing and repriorising “what we do!”

“Great ideas and loved it!”

“Lots of ideas to implement.”

“Very useful information. Very organised and great speakers.”

“Great / useful information. I have learned a mountain of new information and knowledge.”

“Excellent seminar - the interaction and sharing of ideas.”

“Excellent information - good to refresh and reshape.”

“It cleared up a lot of information that I needed help on.”

“Very informative. Learning to put on paper the processes I wanted to use.”

“Great energy and new ideas.”

“Good synergy with participants.”

“I thoroughly enjoyed this seminar. Best I have been to in a long time. Great ideas, interaction and motivation.”

This article looks at business etiquette and the simple things we can all do each and every day to make life more productive and pleasant.

1.  Relax
Don’t take things too seriously, “un-worry”, slow down and think about how you want to be remembered or perceived. People who rule by fear create disharmony and disloyalty – the opposite of what they think they are creating. And remember, everybody looks better and younger when they smile

2.  Punctuality
Arrive a few minutes early for everything. Is the traffic going to be bad? Then give yourself extra time. Take some reading materials with you and catch up on the news if you get there early

3.  Appearance
Dress to suit your brand and your target audiences. Some industries accept “scruffy / edgy” and others perceive this is untrustworthy – choose wisely, make the effort and be consistent (more information below)

4.  Match the tone
This is more about communicating than etiquette, however if you are dealing with a person who is “to the point”, keep your information short and sweet so you don’t waste their time. Provide facts rather than flowers. On the flipside, don’t overlook the value of pleasantries and building relationships

5.  Communication
Do you return phone calls the same day (or in line with your policies)? What about emails? Do you RSVP for invitations by phone, email or post? If you can’t make an event, do you let people know? Do you make a phone call if you are running late? Give others the respect and consideration that you would appreciate yourself

6.  Honesty
Honesty plays a huge part in building a reputable brand. If you aren’t interested in a product or service, or attending an event then politely decline. If you don’t see a positive future with a potential client, networking group or industry partner, then tell them (politely) that you are not compatible

Following these simple steps will create a reliable and reputable brand image.

Here are a few other tips from the Penguin Pocket Book of Etiquette that I thought you might find interesting / helpful. However please remember that current fashions and your own personal tastes are important considerations (as is dressing in Queensland) in choosing what to wear and how to be perceived:

Corporate wear (will vary from casual to super corporate) – for men can range from suits in dark colours, pinstripe or plain, with clean, pressed shirts and fashionable or conservative ties (depending on the occasion and your personal taste). For women, suits or dresses or coordinating pieces. Always neat and clean and erring on the side of conservative to keep the focus on ‘work’.

Black tie / evening dress – black dinner jacket and matching trousers, a white pique shirt with French cuffs, simple cufflinks and dress studs, black silk bow tie, black socks and good black shoes for men. For women, a long or short formal dinner dress (check with the host regarding the length if necessary) and high heels and evening bag.

Lounge suit - men should wear a dark business suit with a long sleeved white cotton shirt with French cuffs, a silk tie and black shoes and socks. Cufflinks should be discreet. For women, a dress or well tailored suit will always be correct attire. If it is an evening function, add a bit of sparkle with accessories.

After-five wear - this has a similar meaning to ‘semi-formal’. It refers to the shorter length of cocktail party attire or the understated evening suit. A bit of extra sparkle is acceptable for women only.

Cocktail party wear - men should wear a suit and tie and women wear “ritzy restaurant wear”. Just about anything goes here depending on the function.

Race day wear - in the traditional sense, men wear a morning suit on race days, such as the Melbourne Cup. A morning suit is a tail coat teamed with striped pants, a white shirt with a regular collar, grey silk tie and a top hat (worn on the head, not to one side or far back). It is tradition for a cornflower to be worn on the lapel on Derby Day, a yellow rose on Melbourne Cup Day, a pink rose on Oaks Day and a red rosebud to be worn on the final day of the carnival. Outside of Melbourne, dress regulations are far more relaxed.

For women during the spring racing carnival, hats, heels and glamour create a special style of dress that is not seen at any other time of the year.

Office entertaining
Make your visitors feel welcome, offer them refreshments and make sure they have a coaster to keep the desk / table clean. Make sure crockery and cutlery is clean and if offering food, make sure it is easy to eat.

Don’t keep visitors waiting, or if you have to, keep them informed. In most cases, unexpected visitors can be rescheduled to another suitable time to maintain your current commitments.

Dining out / corporate entertaining
Choose a restaurant that will allow you to have private conversations with your customers or guests. The person who issues the invitation pays unless another arrangement has been made (it is best to make this clear to avoid any uncertainty or embarrassment from your guests when the bill is presented). In more casual situations, make sure you take your turn shouting the drinks.

Phone calls
Always announce yourself and make calls during business hours. Be considerate to people calling long distance or from overseas and keep the conversation brief. Remember to turn off your phone at functions, dinners or especially during speeches or performances.

Good luck with building your personal and corporate brand. Every little bit helps when building consistency and trust in the market. For more information on marketing or branding, please contact me on 07 3899 8335. Remember - referrals are the lifeblood of any business. If you or anybody you know requires professional marketing advice please keep us in mind.

Kind regards
Megan Walker

I introduce to you … Coffee World on the Atherton Tableland. I don’t know the people who run Coffee World and I had never heard of them before finding them so my experience level was neutral. However as a visitor, I discovered a wonderful case study of marketing in action, readily applicable to any business.

Here’s what I found and observed:

1. Attractive brochures at every tourist information centre
2. Advertisements in local tourist guides to create interest and to attract attention
3. Key messages written with the user in mind “Unfold the mystery of the intoxicating flavours of coffee and chocolate so delicious, your senses redefine your perception of fine taste.”
4. Signage on our drive to remind us about Coffee World and keep us intrigued as we travelled well off the highway and through an industrial estate to find our destination
5. Welcome greeting in person at the front door where we were told about the tour, the BBQ, the gift shop and the coffee shop. The three people behind the counter were all completely ‘on message’
6. The layout where tourists must navigate the gift shop to visit the cafe, bathrooms or food areas
7. Internal signage on the tables telling you about function opportunities, souvenirs and posters on the wall with gift suggestions
8. Pricing $19 for an adult to travel through the Coffee World Experience “a Disneyland for coffee!” with 21 coffees to try, mini movies, exhibits of coffee equipment and coffee museum, unlimited chocolate and liqueur tastings; re-entry card to return again for free and $5 to spend in the gift shop. This is the only way to try the different local coffees, a great price point for tourists and extremely popular on the day
9. Quality product with local coffees and chocolate made on site
10. Range of purchasing opportunities to maximise ‘share of wallet’ – via the tour, the cafe, the gift shop, the chocolate room and the ‘roast and post’ with product that you can take home or send ahead. You can even buy coffee postcards to help ‘spread the word’
11. Repeat purchase with regular orders via the internet, fax or phone to keep you regularly buying coffee and tea products and the opportunity to visit again with free re-entry to the Coffee World Experience
12. Referrals “don’t forget to tell your friends” is said to you verbally and is on a sign outside as you walk towards the carpark (I think it worked for me) and Coffee World is recommended as a ‘must’ by tour operators
13. Online presence with an excellent website, online ordering facilities and newsletter to stay in touch

Why is this an example of marketing brilliance?

Marketing doesn’t have to be rocket science. It works best when a business creates a mix of marketing activities that are genuine and relevant to its brand and target audiences, when things are kept straightforward, repetitive and consistent.

There are a number of straightforward things being done at Coffee World that work extremely and are the key ingredients for successful marketing in any business. These are:

• Consistency – verbally and in writing their message is consistent and builds a strong brand. The messages are well integrated, not ‘in your face’ or bolted on
• Customer service – is friendly and professional and geared towards the customer. Good manners abound
• Layered purchasing approach – from $5 to $100 every sale opportunity is covered. There is something for everybody
• Drawcard - for a business that is in the middle of nowhere, they have established themselves as a destination that people flock to by creating an ‘experience’
• Team effort – everybody who works there has the same message and customer focus
• Simplicity - built up over a long period of time this has not been about splashing millions of dollars around, but a consistent, hardworking commitment to creating a lasting experience and brand
• Appropriateness - the level of sophistication of the integrated marketing activities works perfectly for their brand. They are true to who they are, what they do and the people they are trying to attract

Questions for you:

1. What experiences do your customers have with your brand?
2. If there were no more new customers, what would you do with your existing ones?
3. Does everybody in your organisation say the same thing about your brand, products and services?

To build a consistent, strong and reputable brand you must have a marketing plan in place to guide the growth of your brand and to plan out and stick to an effective mix of activities. For a low budget way of achieving this, come along to the Market Savvy Seminar on Friday 30 July at Victoria Park Golf Course where I will teach you how to create clever marketing strategies relevant to your business. Only a few places remain - email me today or fax the registration form to 07 3899 8735.

Or feel free to call me on 07 3899 8335 to discuss your marketing situation and needs.

Kind regards
Megan Walker

But just before we start, a quick GFC comment … I have observed a large number of businesses over the past 12-18 months and their various reactions to the GFC. Some stopped spending altogether, some shut shop, some went into ‘blaming’ mode, many cut customer service training (which is now very obvious), some sought opportunities and some went lean and focussed. Who fared the best? I can tell you that the companies that stopped marketing are now struggling with their sales pipelines and the ones that stayed focussed, albeit lean, are now well placed to secure emerging opportunities.

So for the coming financial year, I strongly recommend that you create a marketing plan and follow through on it. Even if it means plotting just a couple of key activities per month (pending size and scale). Book them in and make them happen to maintain your profile, enquiries, sales, repeat business and referrals. Keep your activities relevant and maintained and I guarantee you will see results both now and in the long term and be more resilient to environmental changes.

Here are some tips on where to start:

1. Goals - do you have a set of measured goals for your business, your products and your services? Do you know how many sales you need to make and sales per product / service to achieve your budget each month? How will you grow, who will do this and when?

2. Business structure - partnership, franchise, locations, ownership, structure, renting, leasing? When will you purchase new equipment, put on staff or spend money in your business? A good accountant (not just compliance focussed) will help you put together a business plan (we recommend www.archergowland.com.au).

3. Products / services - what will you offer or what do you currently offer? Is it in demand? Does it need to adapt? What difference will it make to the buyer? How will it really be better than your competitors’? What value does it create? (the succinct answer to this will form your most important key message), Is your pricing right?

4. Target audiences - what do they need and want and when? Where are they (demographics)? What are their buying and marketing habits ie. they listen to the radio, they read a particular magazine, they watch the 6pm news, they attend a certain trade show? What other products do they buy? How do they make purchasing decisions and where do they shop?

5. Marketing strategies - now that you know how much money you have to spend and when (thanks to your business planning), the value of your offer and the people / groups that you will offer it to you can plan your marketing strategies and offer your customers a brand and supporting messages that resonates with them.

Marketing strategies can include digital strategies and online marketing, advertising, public relations, customer relationship management, events, conferences / trade shows, public displays, partnerships, cause related marketing, sponsorships, speaking, sales campaigns and direct mail among others.

6. Implementation - work out what you are doing and when, put this into order of priority and assign yourself implementation activities every month / week. Make sure your week has attention to number of sales calls / visits, scanning for new opportunities, converted sales, customer relationship management and “on the business” activities. Don’t forget to stay in touch with your key contacts and make sure you show your appreciation for referrals and business.

Following these steps will create a basic Marketing Action Plan - use it to guide the growth of your business and update it every six months to keep your activities fresh and relevant.

However (shameless plug) if you would like guidance and information on the latest marketing activities to choose from (including zero cost and low cost activities) and more assistance with getting started and putting together the right plan for you, then come along to the Market Savvy Seminar “Build a Marketing Action Plan in a Day” on 30 July at Victoria Park Golf Course, Brisbane. We have a great group of business leaders attending on the day. We will network together and ensure that every business leaves with a comprehensive plan of activities to implement in the new financial year.

Or please feel free to contact me on 07 3899 8335 if you would like tailored marketing support or services.

Kind regards
Megan Walker

I have referenced some of the following facts in this article from “2010 Social Media Marketing Industry Report” by Michael Stelzner.

The facts

• The number one advantage of social media marketing is generating exposure, followed by increasing traffic
• The highest users of social media are businesses with 0-20 staff and on average these organisations spend 10 hours per week on social media
• The largest age group using social media is 20 to 29 year olds followed by 40 to 49 year olds
• Social media generates qualified leads – especially for sole traders
• Social media works extremely well for B2B organisations followed by brands selling to consumers
• Social media reduces overall media expenses
• Social media improves search engine ranking for websites. It also increases website traffic – the best results are for small businesses with two to 100 employees
• The top five tools in order of success are Twitter, FaceBook, LinkedIn, blogs and YouTube or other video. FaceBook is the fastest growing of all
• Blogs are most effective for B2B companies and growing companies plan to use increase their use of blogs in the coming 12 months
• Social book marking sites and news sites are also emerging as popular editions to the suite
• Bigger businesses are creating custom mobile applications and leveraging mobile advertising – this is another huge growth area. With this in mind, if you are planning a new website or upgrading an existing one, consider checking its capabilities for mobile browsing

Actions

Here are some important steps to achieve successful marketing outcomes:

1.  Establish a user focused website with the following elements:

• Written to solve the problems of the user
• Written with your key search terms embedded in the content and on each different web page and in the website description
• Lead capturing tools / calls to action on the site – decide what the purpose of the website is and make sure it works for you as an active tool not just a brochure
• Make sure it is fresh, clean and attractive (your website is always going for job interviews)

2.  Set up a blog using Blogger or Wordpress (both free) and post 400 words of fresh content each week as a minimum. Make sure the words you use are linked to the same keywords you have used throughout your website. Your blog can make announcements, provide information or solve problems via dialogue with others. You can choose to keep your blog ‘closed’ for security purposes if you like or open it up and create conversations and groups

3.  Set up a FaceBook ‘Like’ page for your business and link your blog to it. Write about interesting industry developments here each week as well (make sure the language is helpful and not ‘self promotion’ all of the time). Set up groups with your customers or clients if useful and build online relationships with them. Do this with LinkedIn as well

4.  Then set up a free Twitter account, link it to your blog, website, FaceBook and LinkedIn sites and ‘tweet’ about industry developments, news, important facts and when you update your website or blog. Make sure the language is useful and in the same search terms as your key search terms

5.  In all areas, find your community and engage with them in a genuine way

The style of writing is crucial – it is important that you try and separate from your brand and write in a way that adds value to others. You must also write fresh content for every different portal as Google doesn’t reward ‘duplicate content’.

Done effectively this will take approximately 10 hours of your time per week and the results will be amazing. You are using Twitter, FaceBook and LinkedIn to send traffic and attention to your blog which is positioning you as a useful resource and an industry leader. This is then sending traffic to your website, increasing your traffic and lead generation (providing that your website has an effective leads capturing tool).

Outcomes

If you do all of this yourself you need to plan ahead (have fixed goals) and take a long term view. In months one to three you will be establishing a brand presence, in months three to 12 you will be establishing relationships and increasing your follower base and in months six to 24 you will have established email groups, subscribers and purchasers of products / services.

You can expect:

Attention from target audiences in your geographic areas, foot traffic and direct revenue for your business ie. a coffee shop used Twitter every day for 12 months and increased business by 30 percent.

Another privately owned (non franchise) take away shop created a ‘meet up’ and went from 30 customers to 160 per day using social media.

Other businesses are tweeting when they finish a big project, use social marketing to promote their monthly newsletter, making company announcements, letting new customers know about their products and services. A construction company let its technical user group know about an innovation applied on site and won a new $200K project.

Need support?

If you don’t have time to set up this process and manage it yourself, let me know. I want to help you achieve success. The Market Savvy PR and Marketing Machine will manage all of this for you as well as your traditional marketing activities in one effective, linked package with over 5,000 words of fresh, original content written for you each month. This speeds up the activities and shortens the time between promotion and purchase by months not years. Let me know if you would like more information on this exciting service that will increase your profile and sales and save you time.

For more information about online PR and social media marketing, please contact me on               07 3899 8335         07 3899 8335.

Kind regards
Megan Walker

• Increase your profile with the right target audiences
• Generate new enquiries every week
• Keep in touch with your customers
• Increase repeat business and referrals

Click here for a fact sheet on the Market Savvy: PR and Marketing Machine. Then contact Megan Walker on 07 3899 8335 for an information kit.

• Create your own winning marketing program in one day
• Learn the latest tips to increase your profile and sales
• Understand how to implement zero cost or low cost activities to grow your business

Your seminar is hosted by Megan Walker, a qualified marketing expert who will show you new and innovative ways to increase your profile and sales.

• Friday 30 July 9:00am to 4:30pm Victoria Park Golf Course, Herston
  Free parking on site
  Includes morning tea, lunch and afternoon tea
• $300 per person (ex GST)

Register now. Click here for more information and a registration form for the Market Savvy Seminar: Build a Marketing Action Plan in a Day, 30 July Brisbane.

Smart Marketing - Megan Walker
Tuesday 20 April 2010
6:00pm - 9:00am at the Colmslie Hotel
Cost $44 incl GST

Managing for Profit - Ian Walker
Wednesday 5 May 2010
6:00pm - 9:00am at the Colmslie Hotel
Cost $44 incl GST

Managing Your Cash - Ian Walker
Wednesday 12 May 2010
6:00pm - 9:00am at the Colmslie Hotel
Cost $44 incl GST

Ian and I will be presenting these workshops using DEEDI’s materials and we will also include our own case studies and examples from industry.

Ian is a brilliant accountant (yes also my husband) who is a Director of Archer Gowland. He is very good at explaining technical accounting concepts in everyday, simple terms and I am looking forward to participating in his sessions.

Click here for the Back to Business Basics Fact Sheet and click here for the Back to Business Basics Registration Form.

Just let me know if you require any further information and I look forward to seeing you there.

Kind regards
Megan Walker

However there are ‘those days’ and ‘those situations’ that create the temptation to hide under a rock and never speak with another human being again … sound familiar? Customers can be difficult for a wide range of reasons – their demands and expectations are too high, their values don’t align with yours, their expectations weren’t met or their behavior is unacceptable. What do you do in these situations, especially when money is tight and every customer is vital to the business … or are they?

Let’s look at some different situations and strategies for dealing with difficult people …

Retail / face to face

The common one that we see too much of is what I like to call ‘kick the cat’. An irate customer who abuses the first person that they see, often somebody who has had nothing to do with the problem, or frontline people who are not in positions of authority. These situations need to be dealt with quickly and efficiently. Somebody (as senior as possible) needs to listen, empathise and problem solve the situation.

It can be extremely difficult to stand there while somebody is saying heated things to you, but so much better for you and your brand if your hear their problems directly and have an opportunity to address them.

You can also do this over the phone and it’s a great idea to be in touch with your key customers on a regular basis to hear their feedback which will address any issues in the early stages.

If the situation with a difficult customer is completely hostile and unreasonable, I believe (and your thoughts may differ), that you have the right to end the confrontation and ask them to leave / exit the relationship, premises or phone call. “No soup for you!”

No excuse for poor service

In saying this, if you or your organisation did something to cause grief to the customer in any way, (check with your lawyers if you are worried about admitting ‘guilt / liability’) then the first words out of your mouth need to be “I am terribly sorry, tell me about it so I can rectify the situation”.

Make sure you listen, never argue, appeal to their sense of fairness (“what can we do to make this right?”), identify the problem(s) clearly and tell the person what action you are going to take without playing ‘the blame game’. An aggrieved customer wants to know how you will improve their situation, not who was rostered on what shift and what the policy and procedures manual says. Make sure you follow up with them to let them know what action has been taken or it will re-escalate the situation.

If you delivered poor service or did not keep your end of the bargain, be prepared to hear them out and make genuine amends.

Business customers / clients

In business we need to accept that not ‘everybody’ is going to be right for us. A customer checklist is a great way of identifying who you want to work with, who will assist you to grow your business and who will detract from your progress.

List out all the attributes you are looking for in a prospective customer or client (this will also help plan your marketing strategies as how you promote your business will go a long way towards attracting the type of customers you want) and make sure you highlight ‘deal breakers’. For me in my business this can be people who want to market unscrupulous products, but more so, people who are going to be rude and disrespectful.

Choosing who you will and won’t work with is a personal decision – you may decide that some difficult customers are worth putting up with until you are in a better financial position. But generally, difficult people do not equate to better business – they take up more time, wear you and your staff down, don’t refer others (and if they do they are usually like them) and don’t appreciate anything that you do for them.

Some difficult customers can be won over as perhaps previous negative experiences are keeping them at arm’s length. You can improve the situation by working with them, listening to their needs, solving their problems and improving their situation.

However if the red flags keep popping up (payment issues, excessive demands, scope creep, reneging on agreements etc), it’s time to make a tough decision. If I detect that I can’t meet a client’s expectations (even with education and listening) and they are rude, constantly negative or uncommitted, I will let them know very honestly that I do not believe we are compatible and recommend somebody else for them to work with.

None of this is meant to provide you with excuses for dodging realistic demands and going above and beyond to serve each and every customer / client.

It can be quite terrifying to turn work or customers away, but you will feel relieved and can then spend the time they were wasting on other people where you can make progress and create positive outcomes.

For more information about attracting and managing a successful customer base or putting in place effective marketing activities, please contact me on 07 3899 8335.

Kind regards
Megan Walker

I am interviewing Monte Huebsch, the Google Guru and founder of AussieWeb Local Search. (If you haven’t already done so, I highly recommend that you claim your free business listing with www.aussieweb.com.au - it will help with your search engine results).

Megan:  What are some of the new, cool technologies that Google is working on that will help business owners?

Monte:  Google is ALWAYS trying to get us to spend more time on the internet. If we do – they win and sell more advertising. Their forward looking future is for mobile devices. We all carry our phones around with us. If they are “smart phones” like the iPhone and Nexus 1 we will always have access to the internet. Google Goggles (not currently available in Australia) allow you to point you phone at virtually anything and it tells you about it. At a restaurant and it gives you the menus. At a book it links through to Amazon’s to buy it. Way cool!!!

Megan:  How can people find out what key search terms to use on their websites?

Monte:  There are two, free tools worth checking out - https://adwords.google.com.au/select/KeywordToolExternal will give you an idea of what search words people are using to find you and others like you.

The second tool is from Google Insights. It allows you to compare the traffic between multiple keywords in various locations around the world. You can find it here -   http://www.google.com/insights/search/#.

Choose the top words and use these throughout your website content. On the same page that you use the words (two or three times is good), use the same words in the page title. This will increase your chances of being found and ranked successfully by the Google ‘bots’.

Megan:  How do we know which pages of a website are being visited?

Monte:  If you haven’t already done so, sign up for a free Google account and go to ‘Google Analytics’ (Access Analytics / enter your username and password / click on your URL / view report / content (left hand side menu) / site overlay). This will show you the number of people who visit each page of your site, where they click and how they move around the site. Sign up here http://www.google.com/analytics/.

Megan:  What other free services does Google provide to business owners?

Monte:  Everyone should use Google alerts. It’s an online clipping service and you should set it up to “clip” web content about yourself, your competitors and industry leaders. It’s the easiest way to keep up with how well you and your competitors are being seen in the web sphere and also what you need to keep abreast of. It’s free and it’s here http://www.google.com/alerts.

Megan:  How important is it to keep website content up to date? How often should web content be updated?

Monte:  Even Google has felt the Global Economic Crisis. If the “googlebot” visits your site and doesn’t see any new content it will wait longer before coming back. When it does come back – if there are still no changes it will wait even longer! You are “teaching” Google not to come back because you never add or change things. A blog will fix this problem. 250 to 400 words once a fortnight is enough.

Megan:  Do people really need a blog? What about FaceBook, LinkedIn and Twitter? Do these really create commercial outcomes (sales) for serious businesses?

Monte:  It is now possible to integrate FaceBook, Twitter and posts on your website so you can publish once  and it goes to all three platforms! I know that FaceBook is the only company that scares Google. With over 400 million members and an average time on site of close to five minutes they are worried. You should set up a FaceBook fan page for your business, separate from your personal FaceBook page. Even if you just park it for now. Twitter is useful for about 10 percent of the businesses that we see. Not much business return for the other 90 percent. LinkedIn is basically a business FaceBook.  Mainly used for recruiting and connecting to other business people. Each business person should create a LinkedIn profile.

Megan:  How do businesses get to be on the first page of Google and how do they stay there?

Monte:  Watch my video http://www.aussiewebconversion.com/1st-page-on-google.aspx. And here is a bonus video http://www.aussiewebconversion.com/google-vs-yellow.aspx.

Megan:  How can people use Google Adwords?

Monte:  Google does great things but all those PHDs they have keep adding features which makes things more and more complex. I do not believe that AdWords is a “Do it yourself” DIY system any more. It is way too complex. We manage 100s of accounts for small businesses for a flat fee of $149 a month including GST. No set up fee, no contract and no “loading” the click costs. It’s great value.

Megan:  Is there anything else that you would like to add? Any other frequently asked questions that you guys receive regularly?

Monte:  Wrap your head around video. YouTube is now the second largest search engine in the world! People search on YouTube for “how to videos” and product reviews.  You need to establish some videos on www.YouTube.com and imbed them in your site like mine. Google owns YouTube and as always – it’s free!

For more information on increasing your profile (enquiries and sales) and integrated Google in your overall marketing strategies, please contact me on 07 3899 8335.

Kind regards
Megan Walker