Megan Walker from Market Savvy interviews Monte Huebsch the Google Guru from AussieWeb regarding Google developments and online marketing.
The Department of Employment, Economic Development and Innovations (DEEDI – formerly State Development) is providing advisory and mentoring services to Queensland businesses through approved consultants such as Market Savvy. Consultant assistance of up to $8,000 is available to each eligible business, and is provided in two stages:
Stage 1 – an assessment process to identify the [...]
As CEO of a Queensland SME, we understand that your success is determined by:
1. Your potential customer base being aware of you
2. What your customer base knows about you and thinks of you
3. Your sales team’s ability to access potential customers
4. Your sales team’s ability to develop trust with customers
5. The amount you sell and [...]
Like all business owners and leaders, I am sure you have sought advice or wondered how to protect your brand and intellectual property. For this month’s article I have gathered a number of freqeuently asked questions that I have received from colleagues and clients with a view to demistifying trade marks and providing you with the [...]
Client / customer events are wonderful ways to strengthen new and existing relationships, thank supporters and showcase new products or services.
Client events make strong statements about how you value and treat your stakeholders. Get it right and you have opened the door to new possibilities … miss the mark and you won’t have done your [...]
Lately you will have you noticed increased talk about environmental initiatives, green products and services, recycling, global warming, climate change, green marketing, sustainability, eco-friendly products and so on.
Climate change legislation is on the table in the US; 190 countries will meet in Copenhagen in December to create a replacement for the Kyoto Protocol (expires in [...]
Social networking tools are used frequently to create profile and hype for brands, products and services. Twitter has joined the menu of marketing options and is being integrated for real business purposes … “How?” might you ask and “What’s in it for me?”
What is Twitter?
Twitter connects people with people. It is a micro-blogging site [...]
Following on from last month’s article (Successful Selling: Putting the Basics in Place), you’ve identified your prospects, prepared your sales materials and are now ready for face-to-face selling. How do you get in front of the decision maker, what do you say, how do you handle their objections and what if they say no?
1. Cold [...]
Successful selling is such an important part of everyday business. Transactions need to be made on a regular basis to maintain momentum and cash flow. In most cases, the more systemised and organised you are about your sales, the more successful your business will be.
Here are some basic elements to use as a check-list to [...]
The average person knows about 250 people. So every time you meet a new person and develop a genuine relationship with them, there is the potential that they can link you with a range of new prospects. But how do you go about developing a referral network that will convert into actual new business? In [...]