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Title: Low Cost Online Marketing for the Food...

Date: Thu 3rd May 2012

Venue: The Shaftston Hotel

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Market Savvy CEO: The bare essentials of building a company website are simple

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(By Megan Walker and published in The Courier-Mail 5 December 2011). It is not a business card. It is not a brochure. Your website is your virtual shopfront and your customers, suppliers, potential customers and employees will make judgements on your business based on the quality of your site.

One of our industrial clients was resisting upgrading their website until they missed out on a job due to their outdated online appearance. The potential customer told them that they didn’t think the quality of their workmanship would be any good based on the poor quality of their website.

Your website needs to achieve trust, be likeable, demonstrate how your offer is the best, show potential customers how you will solve their problems and create a strong call to action.

Here are some ways you can do this:

Include a short welcome video (30 to 60 seconds) from the owner on the home page. Include who are you to your customers, what will you do for them, how will you make a difference to their business and what you promise to deliver
Phone number on top right corner of every page. If you want people to enquire about your products or services make it easy for them to reach you
If you have won any industry awards, make reference to these on your home page. Accolades build trust
Keep your language about meeting the needs of your customers not ‘you talking about you’. Present your products and services as solutions. Keep the content short, sharp and easy to digest. If you do need to provide lengthy sections of information, provide the top facts in a few short paragraphs and offer the reader the ability to <read more> or download a PDF for the finer details. This will prevent the reader from being overwhelmed or being put off by large sections of text
Make sure you keep your website updated so it remains the powerful marketing tool that it can and should be

For more information on creating an effective website or developing attractive website content, please contact me on 07 3899 8335 or email megan@marketsavvy.com.au.

Kind regards
Megan Walker

Savvy success story

We work with a large aged care organisation in Queensland providing marketing services to promote new accommodation facilities. In a recent campaign, our target was to achieve 300 enquiries in three months and 50 converted sales leads. Using an interlinked mix of print and radio advertising, editorial, events, marketing materials, public speaking and community engagement we have achieved over 500 new enquiries and database contacts, 82 converted sales leads, $20,000 worth of editorial and bonus $15,000 paid advertising (free).

“We have been very happy with the services we have received from Market Savvy – the writing of our marketing materials, the consistency across our marketing activities, their relationship management and organisational skills and delivery of high quality outcomes. We are delighted with having achieved our financial goals as well.”