Download PDF

(By Megan Walker and published in The Courier-Mail 28 November 2011). Now is the perfect time to get in touch with your key customers. Even if you have let your communication slip a bit throughout the year, you can give them a call, send them a card or pay them a visit and wish them all the best for Christmas.

The most effective is seeing your customers in person.

Meeting face to face can be daunting for some business owners, and some would prefer to avoid their customers in case they receive any negative information. 

At Christmas however, you have the perfect opportunity to put those reservations aside, call on your customers, show your appreciation for their business, gather some important information and boost your working relationships.

Besides, if they do have any concerns, you want to know about them so you can rectify the situation. With a tight economic climate, you can’t afford to have disgruntled customers. Taking the time to see them and listening to their comments (good or bad) might be what’s needed to keep them in 2012.

Make a time to see your customers, take a gift (appropriate to you, to them, your business, your relationship and your brand) and thank them for their business.

Make sure you gather some market intelligence while you are there – how has their year been, what are their plans for 2012, have they enjoyed working with you, any areas for improvement and how do they intend on working with you in the coming year? This information will assist in your planning and making sure your offering meets the market.

For more information contact Megan Walker on megan@marketsavvy.com.au or 07 3899 8 335.

Kind regards
Megan Walker