About Market Savvy

Why Market Savvy?

My passion, and the reason I have run Market Savvy for over 11 years, is to help people (largely in the health and not for profit sectors) gain marketing clarity and to connect with their target audiences.

There are brilliant practitioners, products, services and causes in our community, but often these gems are hidden away as the very nature of the people behind them is humble and "anti-grandstanding".

People are also confused by marketing. A relatively simple concept (connect you with the people who need you most in ways that are meaningful and affordable) has become a time-consuming nightmare of excessive choice ... leading to marketing abandonment.

This is where I come in ...

Working together, I will demystify any confusion you have and give you clever, practical marketing strategies. These strategies have been proven in the health and not for profit sectors, yet they are tailored to match your unique circumstances. Your marketing strategies connect you with the people who need you most in ways that are ethical, within your comfort zone (with maybe a little stretch), matched to your brand, low cost and low time.These strategies typically involve getting close to your target audiences so we can explain your your products and services to them.This approach drives new enquiries, referrals and repeat business. It helps you grow and reach even more people who need you.

DIY or outsource your marketing - the choice is yours

I give you the power to choose how you want to access information and how you want to implement your activities. Our services include education and training, advice and "done for you" activities. See our services for more information or book in for a consultation to further discuss what is right for you.

Discuss your marketing situation

The best way to get started and to decide which approach is right for you, is to book in for a free 20 minute consultation with me, Megan Walker. You can click here to book an apointment in my diary. I will phone you on the date / time that you nominate and we will discuss your marketing situation, your challenges and what you want to achieve. I will also answer your most pressing marketing query. Then you can decide if you would like further assistance.

About Megan Walker, Director of Market Savvy

I have worked in the private and not for profit sectors for almost 25 years (predominantly health and not for profit) and I started Market Savvy in January 2007.

I am degree qualified in business marketing, communications (corporate writing) and I have a Master in Business Marketing. I am a Member of the Australian Institute of Company Directors, Fellow of the Australian Marketing Institute and am a Certified Practising Marketer. I have recently completed the Not For Profit Governance for Leaders Course with AICD.

I have worked in-house for national not for profit organisations (hospitals, medical research, community and disability sectors) and I have also assisted hundreds of private practices, allied health practitioners, specialists, general practices, not for profits, membership organisations and associations to grow their organisations through clever marketing.

Our team is a collaboration of graphic design, branding, web and online advertising experts giving us the leverage to manage local and national projects.

Ethical marketing

Market Savvy has strong ethical principles. I believe in connecting target audiences with products and services that enhance productivity and everyday living. We do not conduct marketing that is excessive, offensive or invasive.

More information

Thanks for taking the time to look around my website. Whether you are a sole practitioner, small not for profit, State-based or national organisation, I welcome the opportunity to work with you and help you to streamline your marketing and better reach your target audiences. Don't forget to click here to book your free 20 minute consultation.

I hope to speak with you soon.
Megan Walker

PS. You can also click here to visit my LinkedIn profile for more information on my skills and background and to assess my suitability for working with you.

Memberships

Market Savvy is:

  • A Member of the Australian Institute of Company Directors
  • A Member of the Australian Marketing Institute (Certified Practising Marketers)
  • A Certified Hubspot Partner
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